Balaji Motion Pictures and Alt Entertainment’s ‘Shorr’ had its US premiere to a standing ovation at the Tenth Annual Mahindra Indo-American Arts Council (MIAAC) Film Festival in New York.

The opening night screening kicked off with a red carpet followed by pre-screening cocktails, and leading up to the screening at the SVA Silas Theatre in midtown Manhattan. It concluded with a round of question and answers with the actors and filmmakers.

Earlier in the day, the producers organized an extensive one-on-one media interaction with filmmaker Ekta Kapoor, and Shorr’s lead actors Tusshar Kapoor and Sendhil Ramamurthy (of the hit TV series Heroes and Covert Affairs fame).

Besides Ekta, Tusshar and Sendhil, the premiere was attended by Mira Nair, Nandana Sen, Padma Lakshmi, Sarita Choudhury, Deepti Naval, Tannishtha Chatterjee and Rahul Bose. Also in attendance were Balaji Motion Pictures CEO Tanuj Garg, director-duo Raj Nidimoru and Krishna DK (Flavours, 99).

The feature film version of the winner of MIAAC 2008’s Best Short Film Award, ‘Shorr’ is a gritty, funny composite portrait of Mumbai. Inspired from various daily newspaper stories, ‘Shorr’ revolves around three interconnected stories set during the popular and chaotic Ganpati festival in Mumbai: An expatriate returns home to an unwelcoming city. A bootlegger of bestsellers and his buddies find a bag of explosives. And a young cricketer must find the money to pay up to get into a cricket team.

‘Shorr’ is a production of Alt Entertainment, a sister brand of Balaji Motion Pictures, which released the runaway hit, ‘Love, Sex Aur Dhokha, earlier this year.

A special festival cut of 'Shorr' was shown at MIAAC, as the final theatrical cut will be ready before its anticipated release in March-April 2011.

Recently, 'Shorr' garnered rave reviews at the prestigious Pusan Film Festival in South Korea, where it was officially invited in the festival's Asian showcase.